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"The Orchard" Food Court, Skokie, IL
(JMB/Urban Properties)
GYDesign developed and implemented a complete exterior and interior Environmental Graphics program for a new major food court addition to Old Orchard, a 789,000 sf regional mall located in suburban northside Chicago.

Exterior graphics consisted of the development of a themed identity for the food court, "The Orchard," reminiscent of a working fruit orchard. A large architectural "apple" was designed as a signature feature element. Three dimensional applications of the logotype were implemented as identification signage at the major entry points to the food court in conjunction with entry banners. Exterior food court tenant directories were located in a common outdoor Plaza area adjacent to the food court entries.

Interior signage consisted of food court tenant identification graphics at bulkheads, column signage with graphics recalling early 20th Century fruit crate label art, ADA-related signage and special architectural graphics.

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