Ocean County Mall, Tom's River, NJ
(Simon Property Group)
GYDesign developed and implemented a comprehensive interior wayfinding system and exterior site graphics for this major Simon regional mall located in scenic Tom's River, NJ.
A sign design vocabulary was developed to recall themes of sea and sky utilizing large sweeping arcs over the graphics. A coastal color palette of deep cobalt blues, sandy buff and vermillion were used on all sign types. "Kabel" typography was selected for its casual, free-spirited ambiance and superior legibility.